Bentley Motors has unveiled a new ‘Bentley Wings’ emblem – the first step of a design and brand revolution at the British marque. The new ‘Winged B’ is just the fifth iteration in Bentley’s 106 year history and was previewed with the reveal of a future vision concept car on 8 July, coinciding with the opening of a new Design Studio at its headquarters in Crewe, England.
The original ‘Winged B’ design was created by F. Gordon Crosby in 1919. Developments followed in 1931, the 1990s and 2002, but the new 2025 design is the biggest change to the instantly-recognisable mark in more than a century of history. Created in-house by Bentley’s own design team under the watchful eye of Director of Design Robin Page, the new Winged B is the first step of the next chapter for the Bentley brand and its DNA. Crafted with confidence, care and creativity, the new emblem is symbolic of an exciting future for Bentley.
